Indecision is also a decision; it is a decision not to act, which can harm the business and create real opportunity costs. This blog aims to inform how to combat eCommerce indecision and help you succeed during challenging circumstances.

Indecision is a Costly Decision for Your Business

With eCommerce you can sell to customers anywhere in the world, opening new markets and revenue streams while accelerating your service offering to make your company “Buyer Ready”. In today's fiercely competitive business world, industry-specific eCommerce apps distinguish between failure and success. Everybody wants success, but it can only happen if indecision does not come in between.

• Too many managers are afraid of making a mistake and being embarrassed. However, it would help if you were embarrassed about not moving forward and what people will say when they realize that you missed the opportunity of a lifetime.

The biggest enemy of change is FUD: Fear, Uncertainty, and Doubt. Many conservative managers at non-progressive companies resist reality and thus the possibility of transforming their business by adopting modern eCommerce.

FUD is like a disease leading to the unfortunate land of analysis paralysis. The fear of making the wrong decision keeps you stuck. You feel like you cannot turn your wheels because they are stuck in the mud. The inability to get them out of the mud is, in fact, your decision. You might not feel like you are stalling that long, but days can quickly turn into months, and before you know it, you are seriously bottlenecking the progress of your business.

The inconvenient truth is that indecision is the thief of opportunity. By not making decisions, you let opportunities pass you by. As a result, indecision also slows your business because it becomes a perpetual cycle. Think of this as a form of negative momentum (you don’t want).

Seven Strategies for Becoming a More Decisive Decisionmaker

No one wants to be a prisoner of continuous indecision, so how to unchain and get free? There is no better way than to pinpoint your business needs and compare the alternatives. A well-crafted solution comparison chart can be a lifeboat in the sea of indecision, helping you boost dialogues and make informed decisions for the business. To get there, consider these seven strategies:

1. Seek Trustworthy Information: When you get your hands on reliable information, read, watch, or listen carefully, absorb, and seek out if the advice is worth following.
2. Define Your Business Requirements: You should request demonstrations of the various alternatives, but you should also put your requirements on paper and evaluate the given written responses from each possible vendor.
   • Your critical needs should be clarified. How much is a matter of ambition, while it is strongly recommended to pick plausible vendors by the following ten criteria: 1) Is it a complete solution? 2) Industry specific? 3) Does it support customers’ customers? 4) Is it 100% Web and mobile? 5) User friendly? 6) Security? 7) Agile? 8) Cloud-based vs. cloud-enabled? 9) Low cost? 10) Proven?
3. Look for Modern Applications: Functionality and process support are essential, but you must also examine the cloud platform and the technology used to develop the apps; the more modern the solution is and the better it performs, the longer it will last.
4. Compare the Different Alternatives: Demonstrations and formal comparisons of the alternatives toward eliminating doubts and helping you arrive at the best-fit eCommerce solution for your business should be made before deciding on a specific solution.
5. Reduce Risk: Smart people eliminate as much risk as they can. They do not pay for apps before they run live. They ask for fixed prices for much as possible, especially integrations and plausible modifications, while demanding service from competent resources.
6. Speak to Colleges: A problem shared is a problem halved, so consider reaching out to other leaders in the company. They will have the same incentive to help you thoroughly decide what is best for your business.
7. Go with Your Gut: When your requirements are met, risk minimized, the decision is well-anchored, and it feels right, it is a strong indicator, making it easier to decide on a more attractive and effective eCommerce solution for your business.

As a decision-maker, it is crucial to eliminate uncertainty and, as a result, never let fear of making the wrong decision prevent you from moving forward. Doing it right in eCommerce makes you take advantage of great business opportunities to delight customers and grow your business.

22. April 2024
Peter Björkman