At Gartner’s CSO & Sales Leader Conference May 17, 2023, they announced that “Sales Leaders Who Position Technology as a Teammate Rather Than a Tool will Unlock Seller Productivity and High-Quality Deals”. So, what’s required is understanding the need to marry modern sales apps with the distinctive abilities that human sellers bring to adapt to customers’ growing needs to work online and drive commercial outcomes.

This trend aligns with an article we wrote two years ago: Should we invest in more salespeople or self-service applications? Both are important, but what gives the best results? We have great respect for salespeople of complex products, so we want to equip them and their employer with the apps required to make more profitable deals and satisfy customers.

Moving to Selling Online

Companies can move beyond pure information sharing and assisted selling to true augmented selling, where industry-specific applications play a decisive role in the design and execution of the sales processes. Progressive sales organizations are shifting mindsets to an app and human approach, where each entity brings out the best in one another to complete high-quality deals.

The very best sellers can intuitively reckon buyers’ unspoken beliefs, feelings, and intentions to predict and influence buyer behavior. Modern industry-specific apps free up sellers’ time, so they can better catch these innately human feelings and share records with their leaders. That’s a significant piece of our solution to turn sales around.

Tivitysoft Leads the Way to Turn Sales Around

Tivitysoft provides heads of sales and their teams with the complete app solution they need to address mission-critical priorities amid mounting pressures to drive growth through new and existing customers. Simply put, we help elevate the value of sales interactions, unlock existing growth potential, and optimize sales force enablement.

One of the most effective ways to transform a company and gain competitive differentiation is to step up its critical sales processes, particularly those that span enterprise silos and are not available for customers online. This illustration presents Tivitysoft’s digital sales app offering:

As obvious, by the illustration above, Tivitysoft offers a complete sales solution, both in breath and depth. In addition, the following features should be noted:

• Only Tivitysoft offers your customers' customers to buy spare parts and let the process be controlled as your customers find it most suitable.
• The spare parts catalog is very flexible, offering drawings with interconnected hot spots.
• Tivitysoft offers a versatile product configurator (CPQ) with 3D graphics for both signed-in customers and non-logged-in consumers.
• CPQ comes with inbuilt CRM, graphical sales pipelines, and calendar-based activities.

The Benefits of Digital Sales

Great Services Increases Your Sales

The right services turn a good product into the perfect product. Indeed, excellent services make customers more satisfied with the product, stimulating their purchases to grow your sales. For most companies, even smaller SMBs, success in transforming or creating new processes will demand adopting modern industry-specific aftermarket applications.

Fleet management, Owner support, Claim & Warranty processing, Knowledge sharing, Quality control and Field service are aftermarket apps offered. These apps are also built on Microsoft Azure Public Cloud and possible to implement step-by-step. For the sake of integrated success your business requires a complete self-service eCommerce solution.

Services can play a significant role in increasing sales for your business. Here are ways services can contribute to sales growth:

• Enhanced Customer Experience: By offering valuable services, businesses can enhance the overall customer experience. When customers have a positive experience, they are more likely to make repeat purchases and recommend the company to others, thereby driving sales.
• Differentiation: Services can differentiate a business from its competitors. If a company offers unique or specialized services that competitors don't provide, it can attract customers who are specifically looking for those services, giving the business an edge to potentially increasing sales.
• Upselling and Cross-Selling Opportunities: Services can serve as upselling and cross-selling opportunities. When customers purchase a product, you can offer additional services that complement or enhance the product's functionality, thereby increasing the average transaction value and overall sales.
• Value-Added Offerings: Services can be used as value-added offerings to make products more appealing to customers. Customization and documentation alongside a product can make it more attractive and increase its perceived value, leading to higher sales.
• Building Customer Trust and Loyalty: High-quality services can help build trust and loyalty with customers. When businesses consistently deliver excellent services, customers are more likely to develop a long-term relationship, resulting in repeat purchases and increased sales over time.
• Extended Revenue Streams: Services can create additional revenue streams for a business. For instance, businesses can offer subscription-based services, maintenance contracts, or ongoing support, providing a recurring source of revenue in addition to product sales.
• Word-of-Mouth Marketing: Exceptional services can generate positive word-of-mouth marketing. Satisfied customers are more likely to share their experiences with others, either through online reviews, social media, or personal recommendations. Positive word-of-mouth can attract new customers and lead to increased sales.
• Competitive Pricing Strategies: Services can be used to support competitive pricing strategies. By bundling services with products or offering discounted services as part of a package deal, businesses can attract price-sensitive customers and potentially increase sales volume.
• Expanding Customer Base: Introducing services can help expand a business's customer base. By catering to a wider range of customer needs, businesses can attract new segments of customers who may not have been interested in the core product alone, leading to increased sales opportunities.
• Data Collection and Analysis: Services can provide an opportunity for businesses to collect valuable data about customer preferences, usage patterns, and feedback. This data can be analyzed to gain insights that inform product development, marketing strategies, and sales tactics, ultimately driving sales growth.

It's important to note that the success of services in increasing sales depends on factors such as understanding customer needs, effective communication, the quality of the services offered, continuous improvement based on customer feedback, and so forth.

Sales and Services: Tivitysoft Offers the Best Way to Grow Your Business

Tivitysoft offers a complete suite of sales apps for manufacturers of configurable products. Few are more complete, few implement an ERP add-on solution for sales safer and faster, no one is more cost-effective, and no one is more eager to demonstrate these facts than us!

26. June 2023
Peter Björkman