How Tivitysoft Meet Customer Needs

If your message doesn’t resonate with your audience, you stand little chance to capture their interest. The only question that matters to them is: Why should I care?

Every aspiring product developer and market strategist must therefore ask themselves: “Why should my [prospective] customer care?”

It may be enticing to think that such a question can be answered with historical records or plans, but it cannot. Nobody should care about your market share or ambitions. They should only care about how your app and / or service improve their business right now. What your customers care about falls into one of four categories:

1. Making money

Money is a big motivator, of course. It helps to know the number that will grab buyers’ attention. Therefore, you should do your research and come armed with specific and realistic numbers.

2. Saving money and time

Try to be specific about how your solution saves money and time. In a world where talent is scarce, giving companies more time is more valuable than you might think.

3. Fulfilling their purpose

Many employee surveys reach the same conclusion; younger generations want to work for a company that aligns with their values. They’re looking for meaningful work where they can learn and grow, making the word modern truly important.

4. Finding personal satisfaction

People are also increasingly motivated by things that make their lives easier: flex time, remote work arrangements, and opportunities to better their communities.

Be proactive

As you might guess by now, knowing your audience means listening to them with real empathy. Do your research, understand customer needs, and answer the one question they have on their minds.

We found that what most companies prioritize today is how they can quickly and risk-free greatly improve their e-commerce offer to their customers.

With Tivitysoft, all four categories manufacturers of durable capital products care about in relation to e-commerce are properly satisfied. Welcome to explore our offering!